FiTown

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UX Design
12/2022
Through our findings, we highlighted users don't workout because they are lazy or have the lack of motivation, incentives and rewards to working out will encourage someone to get more steps in or work out, and 19.7% of the people we surveyed have an average step of 500 - 2000. Key features users wanted to see were: Friends Leaderboard Workout recommendations Workout Timer Workout Streak Tracker Motivational quotes from friends Picture proof of Working out Earn coins and build a Town

Overview

Issue

FiTown is a fitness game app designed to combat workout motivation challenges. By offering a fun, social platform where users share progress and build a virtual town, FiTown encourages consistent physical activity and a healthier lifestyle.

Solution

A major obstacle to physical activity is a lack of motivation. Statistics from the CDC reveal that roughly 25% of U.S. adults are completely inactive, with about 20% citing motivation as a key barrier.

What do users want to see and how can we motivate them?

In order to gain a deeper understanding of our target audience, we distributed a Google survey to gather information about the types of exercise people engage in on a daily basis and what they would like to track in order to maintain a healthy lifestyle. After receiving 66 responses, we identified the following key insights:

How do we incorporate all these ideas to create a game?

We narrowed down on how we can track different exercises and how most people do cardio and weightlifting. An idea we discussed was an app similar to Pokemon Go but more focused on fitness goals but it would only work for cardio. After careful consideration, we decided that building a town would allow multiple ways to incorporate different ways people exercise.

Introducing FiTown

FiTown will be your health tracking game that will allow you to track your fitness progress and compete with friends. It offers a way to engage and help meet your goals.

Reflection

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