DoorDash

I participated in a 5 hour designathon hosted by Design at Berkeley in collaboration with DoorDash. My team and I designed a solution to encourage healthier eating habits for college students.

Year

2023

Client

DoorDash

Project Type

UX/UI Designathon

Team

Hosea Chen, Laney Fong, Anya Kishida, Bobo Khat, Ian Park

Enabling college students to be more conscious of their health and diet

My Role/Responsibilities

My role in this project was ideating solutions, prototyping, and user surveying.

Solution

Dash, your personalized health companion!

Problem space context
01

Inadequate NutritionalTransparency

02

Overlooked DietaryPreferences and Restrictions

04

Difficulty in Trackingand Managing Caloric Intake

05

Lack of IntegratedMeal Planning

06

Inconsistent EatingPatterns

07

Limited Health-Focused Incentives

08

Accessibility andAffordability of Healthy Options

09

Impact of
Stress on Diet

Defining our Pain Points

College students currently struggle eating healthily due to

  • Limited options
  • Busy schedules
  • Tight budgets

To address these points, we would need to promote healthier eating habits by

  • Tracking tools
  • Incentives
  • Personalized options

Affinity Mapping

Through further research we found that an accountability partner increases success chance to 95% (Pearson’s Law), humans are capable of building an emotional bond with their virtual pet dogs, increase empathy and humane attitude scores.

Sketches
Final Solution

Introducing Dash, the DoorDash dog.
Healthy eating coach & tracker. Analyze your choices, suggest better options, and customize for your goals.

Reflection

This project allowed for design creativity with a fun idea but what could have been changed were if our team's visions were more aligned. Due to the competitive environment and time constraints, it was really difficult to all communicate our thoughts and fully think if this feature would be feasible. With more time, we would add a social feature to share how your pet is doing and visual elements Dash can contribute to.

Special thanks to Naheel Jawaid for providing his time and feedback on our proposal.

More Case Studies

Designed by Laney Fong
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