I wanted to improve the current Apple Maps experience. On the App store, it is currently rated 2.6 which means current users aren't happy with the app thus needing room for improvement.
Year
2024
Client
Apple
Project Type
Personal Project
Team
Solo
Improving the Apple Maps experience
My Role/Responsibilities
I created a survey, researched through reviews, and created the mockups.
Tools
Sketch
Solution
I emphasized location/activity suggestions on maps for easier access for users.
Research
Understanding current user issues.
Users are currently complaining about
Outdated businesses
No personalization for voiced instructions
Review system for restaurant
Wanted features and improvements:
Improved nearby activity suggestions
Better integrated Yelp or Apple's own review system
